Media kit
Logos, photos and facts about aqi0 for journalists, partners and event organisers.
About aqi0
Two approved versions of the same text: use one, as written.
aqi0 (pronounced AQI Zero) makes a whole-home air purifier — technically, a positive-pressure fresh air system. One quiet unit outside the home draws outdoor air through H13 HEPA filters and sends it into every room, while stale air leaves through natural gaps. Made in India: designed, assembled and tested in Gurugram.
aqi0 (pronounced AQI Zero) makes a whole-home air purifier — technically, a positive-pressure fresh air system. One quiet unit, mounted outside the home, draws outdoor air through a washable pre-filter and three H13 HEPA panels and sends it into every room. The home is gently pressurised, so stale air and CO₂ leave through natural gaps. aqi0 was founded by engineers in manufacturing, for their own children and parents. It designs, assembles and tests the system in Gurugram, and installs and services it across Delhi NCR. Its mission is to give every Indian family a home where they can breathe and recover.
Fast facts
- What it is
- A whole-home air purifier. Outdoor air comes in through H13 HEPA. The home is gently pressurised. Every room gets clean air.
- Coverage
- Up to 2,000 sq ft carpet per system — a typical 2–4 BHK. Beyond that, or across more than one floor, we specify two.
- Filters
- Three H13 HEPA panels on Japanese media, behind a washable pre-filter. H13 HEPA captures 99.95% or more of particles at 0.3 micron, the most-penetrating size.
- Installation
- Installed in a single day, 4–6 hours.
- Where we work
- Homes across Delhi NCR, from our base in Gurugram.
- Made in India
- Designed, assembled and tested in Gurugram.
- Prices
- System, fully installed₹82,600*
- Annual care plan (optional)₹14,750* a year
- System, monitor and one year of care₹99,999*
- System, monitor and two years of care₹1,11,111*
- aqi0 air-quality monitor, available separately₹4,000*
*All taxes included. Prices as of October 2026.
Downloads
- Logo packAll four aqi0 logos in full colour and white: SVG, PNG (512 to 4096 px) and PDF, with CMYK PDFs for print and the usage rules.Download
- Brand at a glanceThe logo, colours, type and five rules on two pages.View PDF
- Install photosReal aqi0 installs in homes across Delhi NCR, up to 1600 px. Credit: Photo: aqi0.Download
- BrochureWhat’s inside, what it costs and how it fits a home.View PDF
- Fact sheetWho we are, what we do and what we offer, with prices, on two pages.View PDF
Four of the ten in the photo pack. Credit: Photo: aqi0.
Founder
Rohan Chopra
Co-founder
An industrial engineer by training, Rohan has spent twenty-three years building operations: strategy at Kearney, scale at Jabong, launches at noon, and COO of eyewa as it grew from five stores to a hundred.
That operations experience is what aqi0 runs on: making a machine in Gurugram, installing it in your home and servicing it for years.
He wants cleaner days for his own family. Until they come, he believes that when the technology to clean the air at home already exists, it should be affordable and transparent. So every aqi0 product price is published, and we tell you what’s inside.
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Why we started aqi0, in Rohan’s words
When I came back to Gurugram after years abroad, friends told me to get a fresh-air system. I looked, and the prices didn’t make sense. That winter I also learned that two large purifiers in our bedroom weren’t enough. With kids at home, it was a tense season.
Every winter we move my parents out of the city. The rest of us can’t leave; school and work keep us here. If you can get away for the worst months, that’s still the best answer. If you can’t, the next best thing is to cut how much of that air you breathe at home.
We come from manufacturing, and we weren’t afraid to build from scratch. When we looked at the technology, we knew it could be made here at a fair price. Friends and family backed us, and theirs were our first homes. The first machine we installed still runs in my home. Most days the air inside stays in single digits. It rises when we cook in our open kitchen, and because fresh air is always coming in, it clears quickly.
By July, the response to the price, the openness and the care made us go full time. Every aqi0 system is designed, assembled and tested in Gurugram. We make our own air-quality monitor, and we’re bringing filter-making in-house. We’re here for homes across Delhi NCR, with more to come.
Free to quote, attributed to Rohan Chopra, Co-founder, aqi0.
Brand basics
- Write it aqi0: lowercase, ending in the digit zero, even at the start of a sentence. Say it “AQI Zero”. Never AQI0 or Aqi0, and no ™ or ®.
- Describe it as a whole-home air purifier.
- Use the logo as supplied. Don’t redraw, recolour, stretch or add effects. Keep clear space around it: the height of the “a” on every side.
- Colours: Navy #163454 and Lime #94C23C.
- Photos: real installs only, credited “Photo: aqi0”.
Press contact
We typically reply within an hour, Mon–Sat 9am–6pm IST. For interviews, quotes and figures, write to us.